Problems With Lottery Advertising


A lottery is a form of gambling in which participants buy tickets for small prizes and winners are chosen by chance selections. It is sometimes used as a form of public service to give away property or services that are in high demand but limited in supply, such as kindergarten placements or units in a subsidized housing block, and is often a painless way for governments to raise money.

The big problem is that lottery advertising doesn’t make it clear how bad the odds are for anyone who buys a ticket. Instead, state lotteries focus on two messages – they say that even if you don’t win, you should feel good about yourself because you did your civic duty by buying a ticket and that the money is helping the state. But it’s not nearly enough to offset the fact that you are far more likely to get struck by lightning or die in a car crash than to hit the jackpot.

Lottery ads also promote the idea that there’s a secret formula to winning and that you can become rich with a little luck. It’s an attractive message, but it’s not true. People just like to gamble, and the lottery is a perfect vehicle for this impulse.

To keep sales robust, states must pay out a significant percentage of ticket sales in prizes, which reduces the proportion that is available to the state for things such as education – the ostensible reason for lotteries in the first place. But it’s not transparent to consumers, who don’t understand that they’re paying a hidden tax every time they buy a ticket.